More lights and sidewalks at the parking lot is the main feedback from land use experts who made suggestions on how to improve NewPark Mall.
The group conducted interviews with city officials, residents, workers and the business community about what they would like to see in the mall. The results and suggestions were presented at the Feb. 26 Newark City Council meeting. Presenting panelists included land use, real estate, economics and law representatives from companies such as Dishnica Company, Prologis and Good City Company.
One suggestion that came out of the interviews is more cultural events and experiences. One observation is a lack of routine events, especially events for teens. Another person said it would be difficult for a business owner to pay rent at a big mall.
The experts also suggested more experience-based spaces like a small music venue. Such a space can be used for stand-up comedy, performances and as a banquet hall. Bowling was suggested, which received enthusiastic support from Councilmember Eve Marie Little.
The experts say the focus is to have entertainment spaces and a place for people to gather. There should be a community investment in food, dance and music. The experts said “placemaking” is critical in transforming the NewPark Mall area. Placemaking is a planning concept that creates a safe, fun and cozy space for the community to gather.
Newark has a concert series every summer, and one expert suggested they increase the programming to make it happen all year. Councilmember Julie del Catancio suggested a university extension or satellite offices. She also agreed with the innovation hub idea of a live, work and play model.
Christine Firstenberg, a broker from Metrovation Retail Resources, said that shopping spaces should emit positive feelings. “If you look at shopping environments that have been very successful you’ll find, there’s something about them that feels good,” she said.
Economic development expert Danielle O’Leary said Newark has key spots where people are gathering. “There is activation happening, your restaurants are full. Your hotels are full,” she said. “People are wanting to go to the asset. But at night the darkness, the lack of a path, they end up staying in.”
The council will receive an update from city staff about the topic over the next several months. Staff said they do have plans to reach out to the community for feedback on what they want to see happen in the NewPark Mall area.
