About Us

Through a blend of insightful and authoritative coverage of local news, art, culture, sports and entertainment, What’s Happening, Inc.’s weekly Tri-City Voice newspaper has become an essential resource for residents and visitors alike. This unique newspaper uses a fresh and innovative format that is eagerly anticipated and widely read by all segments of the highly diverse population of the southeast San Francisco Bay Area.

In operation since 2002, Tri-City Voice, independent and locally owned, has grown to become the standard for local in-depth reporting. Serving a population of over 500,000 people, Tri-City Voice strives to promote an understanding, exploration and celebration of the area’s rich heritage.

Whether your target is demographic or geographic, Tri-City Voice offers a variety of advertising solutions to achieve your marketing goals. Active advocacy within the local communities served assures that articles are timely and oriented toward local issues and interests. Coverage includes the cities and surrounding areas of Castro Valley, Hayward, San Leandro, San Lorenzo, Union City, Fremont, Newark, Milpitas and Sunol.

Some basic facts about Tri-City Voice newspaper:

• Tri-City Voice is an independent newspaper. In this time of consolidated newspaper ownership, removed from the area served, readers are looking for information that closely reflects their community. Many newspapers offer inflated and misleading readership figures to offset declining subscriptions. Tri-City Voice is created, distributed and read by local people. A loyal audience is our goal, not an artificial manipulation of numbers. Local advertisers, those that know the community, are the base of support for Tri-City Voice. 

• Tri-City Voice uses a unique system of distribution through paid subscriptions and free distribution that guarantees advertising results. Employees of Tri-City Voice distribute 25,000 copies each week to thousands of locations throughout the community. Locations include businesses, libraries, restaurants, hotels, medical centers and offices, schools and other high traffic areas. Subscriptions are delivered directly to homes or mailed to those who prefer a reserved copy. One of the most common comments about Tri-City Voice from citizens and visitors is, “I see it everywhere.”

The entire content of Tri-City Voice is available on its website and mobile app: www.tricityvoice.com and TCV News. Each page is displayed as printed including advertisements. All prior copies are archived for retrieval at no cost to advertisers or visitors Our website receives over 1,800 impressions per day. Rates are reasonable and designed to allow local advertisers to participate. Advertisers have the option of creating links to special advertising pages at our website and/or proprietary websites.

Tri-City Voice believes that long-term relationships are the key component to success. We do not engage in deceptive pricing or contracts. There are no hidden fees. Design services are available to assist advertisers, usually without charge.

Over 5,000 satisfied advertisers have used Tri-City Voice to communicate with a vital, fast-growing area of the San Francisco Bay. Distribution, readership and advertising are increasing rapidly confirming the value of using Tri-City Voice as a preferred media for contact with the southeast San Francisco Bay Area.

Call: (510) 494-1999, email: tricityvoice@aol.com or fax (510) 796-2462 today to find out how Tri-City Voice can help your business thrive.