About Tri-City Voice

A blend of insightful and authoritative coverage of local news, art, culture, sports and entertainment, What’s Happening, Inc.’s weekly Tri-City Voice newspaper has become an essential resource for residents and visitors for the Northern California communities of Fremont, Newark and Union City, and the surrounding cities.

This unique newspaper uses a fresh and innovative format that is eagerly anticipated and widely read by all segments of the highly diverse population of the southeast San Francisco Bay Area.

In operation since 2002, Tri-City Voice, independent and locally-owned, has grown to become the standard for local in-depth reporting. Serving a population of more than 500,000 people, Tri-City Voice strives to promote understanding, exploration and celebration of the area’s rich heritage.

Whether your target is demographic or geographic, Tri-City Voice offers a variety of advertising solutions to fit your marketing goals. Active advocacy within the served communities assures that articles are timely and oriented toward local issues and interests.

Coverage includes the cities and surrounding areas of Castro Valley, Hayward, San Leandro, San Lorenzo, Union City, Fremont, Newark, Milpitas and Sunol.

Some basic facts about Tri-City Voice newspaper:

  • Tri-City Voice is an independent newspaper. In this time of consolidated newspaper ownership, removed from the area served, readers are looking for information that closely reflects their community. Many newspapers offer inflated and misleading readership figures to offset declining subscriptions. Tri-City Voice is created, distributed and read by local people. A loyal audience is our goal, not an artificial manipulation of numbers. Local advertisers, those that know the community, are the base of support for Tri-City Voice. 
  • Tri-City Voice uses a unique distribution system through paid subscriptions and free distribution that guarantees advertising results. Employees of Tri-City Voice distribute copies each week to thousands of locations throughout the community. Locations include businesses, libraries, restaurants, hotels, medical centers and offices, schools and other high traffic areas.
  • Subscriptions are delivered directly to homes or mailed to those who prefer a reserved copy. One of the most common comments about Tri-City Voice from citizens and visitors is, “I see it everywhere.”

The entire content of Tri-City Voice is available on its website and e-edition: tricityvoice.com and TCV News. In the e-edition, each page is displayed as printed, including advertisements. All prior copies are archived for retrieval at no cost to advertisers or visitors The website receives more than 1,800 impressions per day. Rates are reasonable and designed to allow local advertisers to participate.

Tri-City Voice believes that long-term relationships are the key component to success. We do not engage in deceptive pricing or contracts. There are no hidden fees. Design services are available to assist advertisers, usually without charge.

More than 5,000 satisfied advertisers have used Tri-City Voice to communicate with a vital, fast-growing area of the San Francisco Bay Area. Distribution, readership and advertising are increasing rapidly, confirming the value of using Tri-City Voice as a preferred media for contact with the southeast San Francisco Bay Area.

Call 510-494-1999 or email [email protected] to find out how Tri-City Voice can help your business thrive.