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July 10, 2018 > Goodwill cuts prices in stores across three Bay Area counties

Goodwill cuts prices in stores across three Bay Area counties

Submitted By Kamarri Dates

Goodwill Industries of the Greater East Bay, a social enterprise organization, has reduced its prices by approximately 15% at stores located in Alameda, Contra Costa and Solano counties. The decrease took effect in mid-June at Goodwill?s 30 Greater East Bay stores and will continue through 2018.

The mission of Goodwill Industries of the Greater East Bay, to turn donations into jobs offering lifetime purpose and opportunity, is achieved through its core business model. In 2017, the company processed 901,410 donations and served 3,854 people living in East Bay communities, resulting in the employment of 1,690 people and an economic impact of $124.5 million across the three counties it serves. With ambitious targets for 2018, Goodwill is reducing its prices to attract new and existing customers and boost sales.

?At Goodwill Industries of the Greater East Bay, we measure our success by the breadth of opportunities that we provide and the number of people we support. We have strong aspirations for 2018, including plans to continue breaking down the barriers that prevent people from reaching financial independence. Reducing our prices is an important opportunity to attract more customers and drive sales, helping us meet our goals,? said Jim Caponigro, President and CEO of Goodwill Industries of the Greater East Bay. ?Goodwill has served its local communities for almost 100 years, and we intend to continue this tradition for 100 more.?

?Goodwill took a chance on me and believed I could do the job. I will be forever grateful for that,? said Goodwill Industries of the Greater East Bay employee Anita Tobar, who applied to the Goodwill Apprentice Program in 2012. ?At Goodwill I?ve learned the meaning of teamwork and responsibility. I?ve learned how to communicate. I have a stable and sturdy structure in my life and I?ve grown in ways I never thought possible.?

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