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June 12, 2018 > Self-marketing

Self-marketing

Submitted By Knuti VanHoven

?It?s a common dilemma for writers?your book is almost complete when you realize that you have no idea how people will find out that it exists, or why they might want to read it.? That?s according to Knuti VanHoven of the Fremont Area Writers group.

?As you look around, you notice that readers aren?t just selecting books by reading plot summaries or a few pages,? says VanHoven. ?Often their primary motivation to buy is that they?ve become fans of authors, and if they haven?t heard of you, your book won?t get a second glance. You?re stuck with the reality that not only is it necessary to sell your book, but you yourself are a product in need of marketing!?

Welcome to the world of photos, author bios, live readings, book signings, and interview techniques. These are just a few of the tools that you?ll need to create a media image that will attract the people who?ll want to buy what you have to offer.

Fremont singer/director/promoter Knuti VanHoven will be introducing the brave new world of self-marketing in her interactive presentation, ?Creating Your Own Media Image? at Fremont Area Writers? monthly meeting, 2 p.m. on Saturday, June 23.

As an actress, writer, director, producer, and agent, VanHoven has over two decades experience in developing promotional materials. She has worked with graphic artists, copywriters, ad agencies, professional video and still photographers, musicians, and sound engineers. She has trained over a thousand performers, models, and speakers to sell their messages in stage, radio, TV, print, and corporate presentations.

Is there one right way to do this? ?No,? VanHoven answers emphatically, ?but after this session you?ll have a much clearer idea of your options.?


Creating Your Own Media Image
Saturday, Jun 23
2 p.m.
42 Silicon Valley (formerly DeVry University), Rm 115
6600 Dumbarton Cir, Fremont
For more information: cwc-fremontareawriters.org
Free

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