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July 4, 2017 > Amazon wants shopping data on Whole Foods customers

Amazon wants shopping data on Whole Foods customers

By Anick Jesdanun Associated Press Technology Writer

NEW YORK (AP), Why is Amazon spending nearly $14 billion for Whole Foods?
It isn't just about getting more than 460 grocery stores. Ultimately, Amazon wants to sell Amazon and Whole Foods shoppers alike even more goods and services -- including stuff they might not even realize they need.

For that, Amazon will tap data-driven insights into how shoppers behave offline.

Amazon has been quiet on its specific plans so far, but analysts are enthusiastic about the possibilities. Say, you buy a lot of ingredients typically found in Asian recipes. Amazon might then suggest a Thai or Japanese cookbook. It might also recommend a new rice cooker.

The tracking might feel creepy, but one privacy expert, Larry Ponemon, says Amazon and Whole Foods have both earned a high level of trust and loyalty.

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