September 20, 2016 > Personable robot helps you form better habits
Personable robot helps you form better habits
Submitted By Laura Day
Emerging from an industry saturated with apps and wearables, MOTI (www.moti.io) launched on September 13 via Kickstarter as a physically present smart companion for building better habits. The device combines insights from behavioral science, social robotics and human-centered design, and is built to learn and react to human beingsÕ psychological triggers with the purpose of getting them to start practicing healthy habits (such as jogging, hydrating, meditating, etc).
Unlike a standalone app, MOTIÕs very physicality and presence contributes to his ability to effectively influence behavior. Standing at slightly under three inches tall, MOTI acts as a stationary environmental queue that is meant to interact with you in the moments and places where you would normally start forming your habit (i.e. your kitchen, your work desk, your yoga space, etc.).
The science and design behind MOTIÕs habit-forming influence draws from the habit-loop theory, which explains that in order to build any habit, three things are required: a trigger, a routine, and a reward. To help you form your habit, MOTI supports all three things through a combination of lights, haptics, human-like intonations and other sounds. In order to have the best effect on behavior, MOTI is also designed to form a bond with the user, and his personality is continually adapting to the usersÕ needs.
ÒWhat we found in early research is that apps and wearables rely on data, graphs, and tracking for motivation,Ó says Kayla Matheus, Inventor and Co-Founder of MOTI. ÒBut weÕre human - we need more than just numbers. We need our technology to understand how we work at a psychological and emotional level. ThatÕs why MOTI isnÕt another device - heÕs your friend, or your cheerleader, or even your mom.Ó
MOTIÕs Kickstarter campaign goal is set at $50,000 and the campaign will run for 35 days (until October 18). If you would like to support this endeavor, order your own MOTI ($99) at https://www.kickstarter.com/projects/habitmoti/moti-your-smart-companion-for-better-habits
Located in San Francisco, MOTI is a behavior change company combining science and design to create transformative products that help people live better lives, one habit at a time. The company is led by Founder and CEO Kayla Matheus (Yale BAÕ11) and Founder/COO Laura Day (Vanderbilt BEÕ02, Harvard Business School MBA Ô09). MOTI is an alum of Google 30 Weeks and Highway1 Accelerators. To learn more, visit www.moti.io