November 12, 2013 > Anti-Distracted Driving Video Competition
Anti-Distracted Driving Video Competition
Submitted By Sacha Evans
The U.S. Department of Transportation, Project Yellow Light, Mazda Motorsports, National Organizations for Youth Safety¨, and the Ad Council opened their Project Yellow Light contest to high school and college students nationwide on October 31. The goal is to challenge students to create a short video to convince their peers to not drive distracted.
Texting and cell phone use behind the wheel significantly increases a driver's risk of crashing. Even a single, momentary distraction while driving can cause a lifetime of devastating consequences. "Through Project Yellow Light we hope to raise awareness of the danger among teens and encourage young people to take responsibility and take action to reduce the risk of distracted driving accidents,Ó said Transportation Secretary Anthony Foxx.
ÒTodayÕs young drivers do not realize exactly how dangerous using their phones while driving can be,Ó said Administrator David Strickland of the National Highway Traffic Safety Administration. Through Project Yellow Light, even the youngest drivers will hear from their peers about the dangers of distracted driving, and how harmful sending even one text can be when behind the wheel.
Established in 2007, Project Yellow Light is a video contest and scholarship program established by Julie Garner in memory of her teenage son, Hunter Garner, who was killed in a car crash that year. Project Yellow Light was developed to encourage teens and young adults to be safe when taking on the road. The contest allows students to create their own videos, with the chance to win a college scholarship and have their short film turned into an Ad Council PSA and distributed to over 1,600 TV stations nationwide. Scholarships are made possible by the generosity of Mazda Motorsports.
The winners of this yearÕs PSA contest will be announced May 1 at the National Organizations for Youth SafetyÕs Global Youth Traffic Safety Summit. For both the high school and college contests, the first-place winner will receive a scholarship in the amount of $5,000. Second-place finisher will receive $2,000. Third-place finisher will receive $1,000.
For more information, or to apply, visit www.projectyellowlight.com.