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July 3, 2012 > Art alumna work displayed at Times Square

Art alumna work displayed at Times Square

Submitted By Diane Daniel

A piece of art by Cal State East Bay alumna Rozita Fogelman ('09 graphic design, '11 MA interdisciplinary studies) will be on display at New York's Times Square for millions of people to see and enjoy.

Fogelman's artwork is among thousands selected for the Art Takes Times Square billboard premiere event that opened Monday, June 18 when the NASDAQ bell rang at 9:30 a.m. EST. Selected pieces are displayed on bright, nine-foot by 12-foot LED screens on Broadway and W 43rd Street in place of advertisements.

Fogelman, who lives in Berkeley, is a Russian-American conceptual artist and eco-art activist. The style of her work is mainly abstract expressionism with emphasis on experimental use of unconventional tools and techniques. Her work's primary focus is on energy, color, and surface. Thematically, her compositions explore three elements: body, land, and water.

The nonprofit arts organization, chashama, in collaboration with the Times Square Alliance and Artists Wanted, designed the exhibition on the screens of the busiest area of New York City so the pieces can be enjoyed by all. The space is being donated by billboard owners NASDAQ, Thomas Reuters, Clear Channel Spectacolor, and a2a MEDIA.

Media featured in the exhibition will include photography, paintings, and digital works from around the world. Artwork in the show is in competition for prizes and will be included in an "Art Takes Times Square" book to be distributed worldwide. A winner's party, with a Grand Prize of $10,000, was held the evening of the exhibition. Artists Wanted, chashama, and members of the public all had a chance to vote for their favorite works.

Exhibition information can be found at Learn more about Fogelman's work online at

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