May 15, 2012 > Motor Rally revs into NewPark Mall
Motor Rally revs into NewPark Mall
By Julie Grabowski
On Saturday, May 19, the cars parked in NewPark Mall's West Lot will serve as more than just modes of transportation for weekend shoppers. The assortment of vehicles, ranging from classics to modern tuners as well as Specialty Equipment Market Association (SEMA) award-winners, is geared to stir the blood of every car enthusiast.
Presented by the Newark Chamber of Commerce and car club Team District 10, the Tri-Cities Motor Rally is a new incarnation this year, the car show having split from its previous paring with Newark's Summerfest. "The primary reason the event is separate now, is because of space," says NewPark Mall General Manager Kelly Gardner. "Summerfest has grown to such a great event that the car show was limited on space for cars and was overlooked. Having it as its own event has allowed for more cars and clubs to come and showcase their work."
Currently, close to 100 cars have registered for the event, and Gardner says they would like to get 150 or so. Onsite registration is welcome on the day of the event at $30 per vehicle, and participants will receive a certificate of participation. While space is limited, Gardner encourages all those interested to come out, saying they will do their best to accommodate everyone. Check-in begins at 8 a.m.
Car enthusiasts and car club leaders selected by Team District 10 will serve as judges in eight award categories: Best in Show, Best Restoration, Trick Truck, Wildest Custom, Best Female Ride, Best Import, Pure Muscle, and Best Team Award. Cars can enter in multiple categories to up their win factor. There will also be a People's Choice Award where attendees can vote for their favorite ride and get the chance to win a $100 gift card to NewPark Mall. Trophies, gift cards, and other prizes will be awarded to the winners at an awards presentation at 3 p.m.
But the Motor Rally offers more than just a chance to ogle some outstanding vehicles. Kids activities, a DJ, and information booths from several community businesses and organizations will be on hand, including Fremont Ford, Hilton Newark/Fremont, Audio Design, Fremont Toyota, Home Depot, TGIF Collision, Maaco Auto Painting, Wyotech, Sears, LeadFoot Automotive, Kruz3rMob, US Army, Allen Graphic Design, Minuteman Press, Washington Township Medical Foundation, American Cancer Society, Hooters, Team District 10, Hope Customs, and host site NewPark Mall. And attendees can break away from boring, routine lunch options and sample some Food Truck Mafia fare from Siam on Wheels, Tacos de los Altos, My Shrimp Shack, Veritas Truck, Blast Off, and Mustache Mikes.
Rally goers can also commemorate the day with special event T-shirts, with a discounted price for car registrants.
"The Newark Chamber of Commerce puts in a lot of effort to produce this event and to unify businesses and citizens in the area," says Gardner. "It also provides small businesses with another venue to get in front of consumers. The mall has the space to do it and likes being a part of the community."
So come out and share in the vehicular love at the Tri-Cities Motor Rally, where fun, fascination, and fierceness meet on four wheels.
For more information, contact Kelly Gardner at (510) 284-1607.
Tri-Cities Motor Rally
Saturday, May 19
10 a.m. - 3 p.m.
2086 NewPark Mall, Newark
(West Lot, near Sears)