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December 13, 2011 > Fresh & Easy launches second customer-designed re-usable bag

Fresh & Easy launches second customer-designed re-usable bag

Design-A-Bag contest winning design among several new reusable bags to hit stores this season

Submitted By Brendan Wonnacott

Fresh & Easy Neighborhood Market introduced a new reusable bag on December 7, 2011, featuring the winning design from its second annual Design-A-Bag contest. This new limited-edition reusable bag retails for only 99 cents and joins several other reusable bags introduced by Fresh & Easy in recent weeks. The bag's colorful design of fresh produce was hand-painted by Las Vegas resident Tonya Jacobsen, who received a year's worth of free groceries (approximately $5,000) for winning the contest.

"I'm so excited my bag is coming out this week!" said Design-A-Bag contest winner Tonya Jacobsen. "My friends and family are excited to see it too, so I decided I'm going to 'wrap' all of the gifts I give this year in the new bag. It's great that it's coming out during the holiday season and I hope people enjoy it."

The Design-A-Bag contest generated more than 800 submissions from customers and 30,000 votes by "Friends of fresh&easy" - customers who have signed up for the company's rewards program. Fresh & Easy's Design-A-Bag contest and expansion of its reusable bag range are part of a continued effort to encourage customers to use reusable bags. Over the past several weeks, Fresh & Easy has introduced a striped pocket tote for $1.79, a bag that keeps fresh food cool for $2.49, and a bag with colorful sunbursts for 99 cents.

"Our last customer-designed bag was a huge hit with customers and we're sure this new design will prove to be just as popular," said Fresh & Easy Chief Customer Officer John Burry. "By offering more attractive and useful reusable bags, we hope customers will be encouraged to use them more and in turn, join us in helping the environment."

For more information about Fresh & Easy and the Design-A-Bag contest, visit

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