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October 11, 2011 > Fresh & Easy to launch 'Thank You' card

Fresh & Easy to launch 'Thank You' card

Submitted By Brendan Wonnacott

Fresh & Easy Neighborhood Market is rolling out its new Friends of Fresh & Easy "thank you" card to all its stores the week beginning October 10, 2011, following a successful trial of the program at seven stores in Bakersfield. The card was well-received by customers during the pilot and membership in "Friends of Fresh & Easy" more than doubled shortly after the card was introduced. Fresh & Easy had originally planned to trial the card this Fall and roll out the program to all stores by the end of the year.

The "Friends" card builds on the international success of Tesco's Clubcard and the "Friends of Fresh & Easy" email program. "Friends" is a digital points-based program where customers can earn one point for every dollar they spend at Fresh & Easy. "Friends" can exchange their points for cash-back rewards and will receive personalized bi-weekly emails with real-time updates on points earned and targeted bonus point coupons.

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