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September 20, 2011 > Fresh & Easy launches 'Shop for Schools' program

Fresh & Easy launches 'Shop for Schools' program

Schools raised more than $1.3M in 2010; registration extended to October 15

Submitted By Brendan Wonnacott

With schools across California back in session, Fresh & Easy Neighborhood Market has launched its fourth-annual Shop for Schools fundraising program. For the first time, schools in northern California will be eligible to participate.

Shop for Schools is an easy way for parents, educators and the neighborhood to raise much-needed money for local schools. Over the past three years Fresh & Easy has donated more than $2M to neighborhood schools through the program.

For the first time, schools can register for Shop for Schools online at www.freshandeasy.com/shopforschools. Fresh & Easy has extended the registration deadline to October 15, 2011. Participating schools will receive a $1 cash donation for every $20 receipt collected from any Fresh & Easy store through December 31, 2011. At the end of the program, Fresh & Easy will award a $5,000 bonus to the top fundraising school in each state.

In addition to collecting receipts, schools can have their own Shopping Night, a fundraising event where five percent of a local Fresh & Easy store's total sales, on a designated evening, are donated to the school. Last year, schools raised more than $1.3M through Shop for Schools and Shopping Nights. Schools are able to use these funds for whatever they need most.

"We're excited that Shop for Schools has become such an important part of local schools' fundraising efforts each year," said Tim Mason, Fresh & Easy CEO. "We are delighted to bring much needed funds to students and educators and look forward to helping even more schools this academic year."

For more information and to register, visit www.freshandeasy.com/shopforschools.

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