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March 22, 2011 > Fundraiser employs princess power

Fundraiser employs princess power

By Julie Grabowski

In the land of princesses there is magic, beauty, and enchantment, a place where dreams come true. Fremont based Fire Pixie Entertainment is hoping to bring a little bit of princess magic to the dragons of the real world with their Princess Party Giveaway. Going on now through April 30th, Fire Pixie is collecting donations to fight the evil beast that is a potential threat to every princess: breast cancer. Each dollar donated earns one entry into the Princess Party Giveaway, a magical and fun packed dream party, up to a $900 value.

The party includes a one-hour visit from princesses Belle, Cinderella, Sleeping Beauty, the Little Mermaid, and Jasmine. They will enchant little ones with a variety of activities - face painting, balloon twisting, storytelling, tea party, and puppets all part of the great selection of available fun. If princesses aren't your thing, over 60 characters are available to swap, including Jedi, Scooby's Gang, Fairies, Alice and Mad Hatter, Peter Pan, and Indy Jones. Fire Pixie will work with the winner to create a special and unique party guaranteed to delight.

As a kids' entertainment company, Fire Pixie is dedicated to bringing happiness to children of all ages with a special dash of sparkle, magic, and adventure. However, their cheerful spirits took a bit of a blow when they discovered that one of their own had been diagnosed with breast cancer. At only 28 years of age, this young employee is currently undergoing treatment for three different tumors; one has been removed and the other two are getting smaller. Her struggle and bravery inspired the giveaway.

Fire Pixie creator Erin St. Blaine believes that giving back to the community is important as a business and as an individual, and had been looking around for something to get involved in. One day she realized that what she was looking for was right under her nose. She says she is blown away by her employee's strong spirit, and wants to give everything she can to help and heal her, as well as the many other women in her situation. St. Blaine wants people to recognize that cancer is happening to young women. With talk of mammograms being moved up to age 50 from the previously established 40, St. Blaine says we need to be aware and concerned about our health now, that we need to be healthy all our lives, not just when we are older.

Proceeds from the fundraiser will be donated to the HERS Breast Cancer Foundation in Fremont. "They focus on the survivors and I'm thinking of her as a survivor," says St. Blaine of why she chose HERS as the recipient. She also likes to support local businesses. The foundation serves to empower and support survivors, providing quality products, resources, and emotional support, regardless of financial status. "The life of a woman affected by breast cancer changes forever after the diagnosis of the disease. The treatments affect the shape of her body and also have an influence on her femininity. Knowing that fairytale princesses from Fire Pixie Entertainment are out there doing their beautiful job and with their magic raising money for our cause is truly a blessing to our organization," says HERS Executive Director Dr. Vera Packard. She states that nothing is done alone and that they are so appreciative of the effort on their behalf. "Finding creative ways of giving back even in these tough economic times is something we applaud," says Packard.

While some look down on the princess fantasy, the Fire Pixie princesses are not helpless gals trapped in a tower waiting to be rescued. The company focuses on empowerment and the stronger elements of the princesses, making sure young girls know that beauty comes from inside and that they can go after what they want. "We are being young women's role models," says St. Blaine.

Though a specific goal was never really set for the fundraiser, St. Blaine says she had $15,000 in the back of her mind. She admits it sounds like a lot, but how can a woman whose company is built on magic and wonder not dream big?

"My company has thrived because of the love and support of the community in Fremont and in the greater Bay Area. I really want the opportunity to give something back to the community, and this sweepstakes / fundraiser is a way that I can give back in two areas at once. Fitness and health are real passions of mine, so supporting a breast cancer foundation really resonates with me. And hasn't it always been the job of fairytale princesses to make dreams come true?" says St. Blaine. "I hope this giveaway can both raise awareness for the HERS Foundation and also draw attention to live kid's entertainment in the Bay Area. We want to create memories that little girls can cherish as they grow into strong, healthy women."

Make your donations through April 30th via PayPal on the Fire Pixie website or over the phone for the chance to win the Princess Party prize. Donations without entries are welcome over the phone. The winner will be chosen May 1st. The prize is transferable to family, friends, or anyone of your choice.

Join Fire Pixie in creating a powerful dose of magic to help defeat breast cancer and ensure the women you love will live happily ever after.

For more information or to donate call (510) 367-4517 or visit online at To learn more about HERS visit

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