October 22, 2010 > ClipperSM Card grows in popularity and reaches out to Chinese market
ClipperSM Card grows in popularity and reaches out to Chinese market
Submitted By Metropolitan Transportation Commission (MTC)
The popularity of the Clipper transit fare card continues to grow rapidly, with 178,225 transactions logged the week ending October 1, an increase of almost 9 percent over the previous week. This continues the steady rise in usage since the card was introduced in mid-June 2010. Now the Clipper program is reaching out to a new market with a Chinese language nickname for the card.
On October 7, BART and MTC unveiled the new Chinese moniker for Clipper - Lu Lu Tong, which roughly translates to "The Go Everywhere Card."
"BART is extremely proud to have partnered with our transit colleagues, San Francisco Muni and the MTC, to make the Clipper card more accessible to a vibrant part of the transit community, Bay Area residents of Chinese ancestry," BART Board President James Fang said. "The ability to identify both linguistically and culturally with a product is, as everyone knows, critical to improving day-to-day usage. After a collaborative process with our partners, we think the name Lu Lu Tong gives a link to the Chinese-American community. Everyone is excited about this great opportunity."
Managed by MTC, Clipper is an all-in-one transit card now accepted on BART, Muni, AC Transit, Caltrain, Golden Gate Transit and Ferry and Dumbarton Express. Customers can add a variety of passes and cash value to customize their card to their own transit needs. SamTrans and the Santa Clara Valley Transportation Authority (VTA) are scheduled to begin accepting Clipper cards for fare payment throughout their route and station networks later this year. Eventually, passengers will be able to use the Clipper card to pay fares on all Bay Area transit systems.
There are many ways for customers to obtain a Clipper card or add value to an existing Clipper account. For more information, visit www.ClipperCard.com or call (877) 878-8883.