October 12, 2010 > "Teacher Monday: Cash for Classrooms" campaign
"Teacher Monday: Cash for Classrooms" campaign
Submitted By Joanne Forster
Del Monte Fresh Produce, North America, Inc. recently announced that it is launching a program to help support kindergarten through 12th grade public school teachers across North and Central America with cash to purchase school supplies and fresh fruit in the "Teacher Monday: Cash for Classrooms" campaign. One hundred prizes totaling $1,000 each will be awarded to teachers who get the most votes in the online contest at www.fruits.com.
"Mondays can be difficult for all of us, but public school teachers face even bigger challenges these days with the largest budget cuts in 30 years expected this academic year," said Dennis Christou, Vice President, Marketing, North America for Del Monte Fresh Produce. "Larger classrooms and far less supplies are putting enormous pressure on our teachers. The 'Teacher Monday' program was designed to take some of the burden off teachers, many who pay for school supplies out of their own pockets. It will also provide teachers with tools and incentives to incorporate healthy eating messages into their curriculums, giving us an opportunity to help school children eat and live healthier," Christou added.
To be eligible to win, teachers must register for the "Teacher Monday: Cash for Classrooms" online contest at www.fruits.com. After teachers register their name and school, they can get all their fans - from parents to students, to friends and family - to vote for them. Ten winners will be selected each Monday for five consecutive weeks in October/November 2010, for a total of 50 winning teachers North American teachers.
Winners are based solely on the number of votes they receive. Winning teachers will receive $750 in cash to purchase school supplies, and $250 in Del Monte fresh fruit coupons for classroom snacks and to use in fruit educational activities.
Beginning early fall, consumers can expect to see "Teacher Monday: Cash for Classrooms" stickers on Del Monte Fresh Produce such as pineapples, bananas, melons, grapes, tomatoes, and fresh-cut fruits and vegetables, as well as colorful posters and other materials in produce departments.
Finally, each week of promotion, Del Monte will distribute $25 gift certificate booklets for Del Monte Fresh Produce to consumers in major markets across the U.S. and Canada. Consumers will be notified about the giveaways via Twitter, Facebook, and radio promotions.