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April 7, 2010 > What can you get for 99¢? Ask Keith Edgar

What can you get for 99¢? Ask Keith Edgar

A morning drizzle did little to dampen spirits of those waiting in line to be among the first customers at the opening of the new Fremont 99¢ Only store at 8 a.m. on Thursday, March 25. Many had been waiting since the previous day to be among those eligible to purchase merchandise usually sold for many times that amount at 99.99 cents. The first nine in line were able to purchase an iPod Nano for 99.99 cents. Remaining customers that morning and for the next week could purchase additional promotional merchandise at 99.99 cents. Located at the corner of Blacow Road and Fremont Boulevard, this is the first 99¢ Only Stores(r) to open in Fremont.

In keeping with the 99 cent theme, 99 year old [April 4, 2010] Robert Rice, former science teacher at Berkeley High School and a founder of the Lawrence Hall of Science at the University of California, Berkeley acted as Master of Ceremonies. City Councilmember Suzanne Lee Chan was also present to officially welcome the new store to Fremont.

Leading those who braved the elements to be among the first to patronize the store (and buy an iPod for 99.99¢) was Newark Resident Keith Edgar who arrived to stake his claim at the front of the line at 11 a.m. the previous day. On the morning of the 24th, he decided to come by and see if anyone was in line. "I drove by and no one was here, so I stopped and stayed. I had a few things with me and called my grandparents to bring some food, a sleeping bag and a chair." He noted that this was the first time he has ever done anything like this and when asked if the long chilly night in line would inspire a repeat performance, answered, "Probably not, although I did meet some nice people." He added, "It was a good experience."

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