December 2, 2009 > Industrial district identity Industrial district identity By Dustin Findley Economic Development Commission (EDC) is considering how to improve the identity and visibility of existing industrial areas and research and development (R&D) parks. Currently, the City has identified ten industrial areas. The EDC envisions that the "identity makeover" will help separate and offer distinctive regions. This will assist the stakeholders, such as the commercial real estate brokerage community, to present and market to prospective tenants and users. The intention is to draw attention to Milpitas through high-impact visual designs, color and strategically positioned identity signs. Visual impact offers visitors and residents a vivid notation of the City's varied commercial opportunities and products. These improvements will help market properties, reduce vacancy factors and provide a sense of place to stakeholders and occupants of various business parks. At this stage, the plan is conceptual. Budget and other details need analysis. The EDC subcommittee working on this item will work with staff to finalize names for the industrial districts, provide definitive program costs and sample art work. The implementation schedule will be brought back to Council for consideration and approval.