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September 10, 2008 > "Where art meets heart"

"Where art meets heart"

Local nonprofit to hold fundraiser concert to help kids worldwide

By Giovanni Albanese Jr.

Since its inception in 2004, a Bay Area nonprofit organization, Induz, has had as its mission to bring art to underprivileged people and cultures worldwide. Its hope is to establish the importance of art especially among the young who express themselves through art.

On Saturday, Sept. 20, Induz will present the KRIA World Fusion Music and Dance Benefit Concert at the Santa Clara Convention Center. With the success of previous events including CRY Fundraiser 2004, World Fashion and Dance Show 2006, Induz Lifestyle Carnival and New Year's Social Event 2008, KRIA is expected to be a hit as well.

A smorgasbord of entertainment will incorporate gifted dancers and musicians including: internationally acclaimed virtuoso percussionist and composer. Abhishek Basu; world-renowned santoor maestro, Pandit Tarun Bhattacharya, accompanied by Sacramento-based jazz musicians, Erik Everett and Jim Wendt; dancer, choreographer and actress Shivani Thakkar; Bay Area dance and drama company, Project Pulse; and dancer, choreographer and producer of several transformative dance styles, Holly Shaw.

Joining the performers as honorary guest will be TV and big-screen celebrity Faran Tahir. Tahir is known for his roles in the smash-hit movie "Iron Man," as well as television series "Lost" and the forthcoming movie "Star Trek XI."

In addition to the bevy of entertainment, an art auction will be held. All proceeds for the KRIA World Fusion Music and Dance Benefit Concert will go to Induz's Tulika and Bay Area projects. And all donations made are tax deductible.

The initial project of Induz is the Tulika Project. This ongoing venture focuses on educating children about music, dance and painting. Its goal is to develop youth art programs for all children - nationally and internationally - in rural towns and cities. Induz currently has one program center located in Silghat, India and will develop another in the Bay Area Area as early as next year.

KRIA, in Sanskrit, means "action." This is exactly what Induz founder Ray Mitra feels the organization has been doing. "We like this name a lot because it somehow relates to what Induz has been doing the last few years," said Mitra. "Our goal is to do something good for the community and we had taken a lot of action in the past few years in the quest for good." He emphasizes that Induz is focused on the entire community regardless of ethnic background or country of origin.

The quest to reach KRIA takes seven steps, pointed Mitra. He lists inspiration, articulation, collaboration, overcoming obstacles, affirmation and re-invigoration as the six steps leading to the ultimate destination of KRIA. "My primary goal is to raise funds to support Induz's Tulika Project and the new initiative to start art programs in Bay Area schools; and raise awareness about Induz and its causes," said Mitra. "My secondary goal is to provide a platform for the artists and raise awareness about them."

Joining Mitra and the Induz team on the advisory board for this benefit concert are: Mayor of Milpitas, Jose Esteves; Founder and CEO of SNG Enterprises Inc., as well as founding member of TIE, an organization for Indian entrepreneurs, Sucheta Kapuria; and Fremont city councilmember, Anu Natarajan.

Mayor Esteves feels that Induz's efforts of bringing people and cultures together through art are very important. "Art education and programs have been suffering because of budget cuts in this area and I thought it was very noble that Induz recognized that and wanted to do something to help," said Mayor Esteves. "(Induz) even took it a step farther by discovering and organizing ways in which art could be used to connect different cultures and communities."

With the help of Induz, Mayor Esteves says the children of the Bay Area will be well-rounded, educationally. "Our children's education is not only dependant on the push for more art education and practice within schools and outside programs, but the push for learning different forms of art," said Esteves. "I hope Induz can get people excited and inspired by that prospect and drive this initiative forward."

For information about KRIA and Induz, visit

KRIA World Fusion Music and Dance Benefit Concert
Saturday, Sept. 20
5 p.m. - 9 p.m.
Santa Clara Convention Center
5001 Great America Parkway, Santa Clara
(510) 875-5006

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