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May 7, 2008 > Auction enriches photographic future

Auction enriches photographic future

By Julie Grabowski

Hayward's PhotoCentral is providing an opportunity to put photographic art onto the walls of your everyday life. Their semi-silent auction is going on now through May 17th, presenting works donated from over 100 emerging artists and established masters.

Visitors will be treated to photographic splendors in a variety of mediums, subject matters and techniques - landscape, floral, portrait, and street scenes, black and white, and color pictures, those achieved digitally, and those through special processes like photogravure, platinum palladium, and gelatin silver. For those wanting a quick peek, available items can be viewed online by going to and following the artist links.

Currently 158 items are up for grabs, including some rare books as well as a vintage postcard signed by the world-renowned Ansel Adams. Funds raised from the auction will be used to expand PhotoCentral's children's program, Camera 4 Kids, and further equip the digital room, providing growth and enrichment for future photography students.

Auctions are not a standard fundraiser for PhotoCentral, the last being held in 2000. "It seemed like the right moment in the program," says co-founder and director Kate Jordahl, referring to this years celebration of PhotoCentral's 25th anniversary. She loves the diverse mix of photographers participating in the event, from current students to those who have advanced to professional careers and those who have attained the rank of master. "It's really good quality work."

Among the outstanding pictures donated is the beautiful and valuable "Mt. Williamson, Sunrise" by Bruce Barnbaum, Mark Citret's "Steps, Oakland, 2001," and "Fallen Tree, McCloud River," a gum print by San Jose State professor Brian Taylor. "It's a special piece we're very excited to get," says Jordahl. "Single Pear," a black and white photo tinted with oil paints by Brigitte Carnochan is on display, while longtime photographer Fan Ho offers a vintage gelatin silver print titled "Walking to Work." Ted Orland is an artist whose images always bring smiles says Jordahl, his "Forest, Southern California" an example of that talent.

To participate in the silent bidding guests must register for a bidding number at the gallery, which then enables them to place bids by writing that number beside the bid amount on individual cards posted by each item. PhotoCentral sets the minimum bid amounts as well as subsequent increments. Bids can also be made via fax by using a form available at the website. All faxed bids must be received by 9 p.m. on Friday, May 16. No telephone bids are accepted.

For those who want to ensure that they get their prized selections, a special feature called "Close it Now" is offered for most items. The bidder simply chooses to pay the "Close it Now" set price and wins the item outright, eliminating its availability for any further bids. Payment must be made immediately by cash, VISA, or MasterCard; no checks are accepted for this option. Items not paid for by 4 p.m. on auction close day will be reopened for bidding.

Final bidding winds down on Saturday, May 17 with the exhibition reception and auction close beginning at 2 p.m. Geir Jordahl will announce the closing of each wall, taking last chance bids with possible commentary on the piece. Auction winners must pick up their items by the following Monday between 5 p.m. and 10 p.m., or arrange to have them shipped for an extra fee. Any items not paid for by this time will be offered to the next highest bidder.

"We support photography, art, and creativity in our community," says Kate Jordahl, and hopes that the community will do the same. "They can get a beautiful piece of artwork and support PhotoCentral. It's a win, win for everyone."

Auction events are free and open to all. For more information call (510) 881-6721 or visit

PhotoCentral Auction and Exhibition
Through Saturday, May 17

Auction Gallery Hours:
Mondays: 5 p.m. - 10 p.m.
Tuesdays and Thursdays: 10 a.m. - 2 p.m.
Fridays: 7 p.m. - 9:30 p.m.
Saturdays: noon - 4 p.m.

Auction reception and close
Saturday, May 17
2 p.m.-6 p.m.

PhotoCentral Gallery
Hayward Area Recreation and Parks District Offices
1099 "E" Street, Hayward
(510) 881-6721

Free admission

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