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March 19, 2008 > Personalized care puts patients first

Personalized care puts patients first

By Julie Grabowski

One of the biggest concerns of parental life is preserving the health of ones children. In an age of ever expanding options it is difficult to make an assured choice. But the answers might be easier than you think.

Sharing the same neighborhood as healthcare giants Kaiser and Washington Hospital, Puri Pediatric Medical Group, Inc. has been practicing personal family medicine for 25 years. Begun in 1982 by husband and wife team Drs. Hari and Veena Puri, Puri Pediatric offers experience, flexibility, and understanding. "Our practice is built on trust and faith," says Dr. Veena. "We believe in open communication. I want you to feel good when you leave." All physicians are members of the American Academy of Pediatrics (AAP) and peers and patients have honored the Puris with Best Physician's Award since 1998. "We have a very cosmopolitan group in our office," says Dr. Veena, claiming that such diversity brings "instant comfort" to their equally diverse patients. Appointments can be conducted in English, Spanish, Tagalog, Persian/Farsi, Punjabi, Hindi, Urdu, Tamil, Telegu, and Mandarin.

Veena Puri says pediatrics has always had a personal attraction for her. She received her early training in Delhi and studied at the Albert Einstein College of Medicine in New York, where her husband also completed a residency in pediatrics. Dr. Veena's specialties include allergy, dermatology, and sports medicine, and she is a great advocate of breastfeeding. Puri Pediatric has two rooms exclusively for breastfeeding. She has held the position of Chairperson of the Department of Pediatrics at Washington Hospital twice and continues to be involved in the hospital's community outreach programs such as the Teddy Bear Clinic.

A National Merit Scholar at the University of Punjab, Dr. Hari Puri practiced family medicine in Jalandhar, India before coming to America in 1972. He served in the U.S. Navy for nine years earning the rank of Commander and helped train new doctors in the field of pediatrics. His involvement in the medical community is extensive, chairing several community health fairs, writing health columns and serving as Chief of Medical Staff at Washington Hospital. Dr. Hari studies kidney diseases, ADD, autism, and behavioral problems in children.

Dr. Xiaodong (Iris) Li is from China and attended medical school in Shanghai. She has been practicing pediatrics since 1996, and joined the group in 2002 where her focus is educating families about health awareness and disease prevention. "It's more personal care," Li says about Puri Pediatric. "There's more flexibility. I can make more individual decisions about patient care. We establish a closer relationship." Li believes that her Chinese heritage and bilingualism is a great comfort to her patients. Understanding their background, problems and concerns, and being able to explain in Mandarin, Li assuages fears and gives parents security and confidence in their children's healthcare. "We care about our patients," she says.

Fremont native Remo Cerruti has been in pediatrics for over 35 years and experienced all types of patient care, from working in large hospitals to his own private practice. After a brief retirement in 2006, he found he missed pediatrics and approached the Puris, with whom he has been friends for 30 years. Cerruti calls Puri Pediatric a "very personal practice [with] a very distinct family personal touch to it."

The benefits of a small practice are for patients and physicians alike. "You have total control of what you do with your time," says Dr. Veena and adds, "no red tape." Instead of adhering to strict appointment times and frowning upon walk-ins, they understand that life won't always fit into the hours you've scheduled for it. Two doctors are in the office at all times so that patients can be seen throughout the day without closing the office.

Puri Pediatric views patients as their own children and offers parents someone to rely on, "to be there as part of the extended family," says Dr. Veena. Communication, comfort, experience, personalization, and flexibility characterize Puri Pediatrics. Those searching for encouraging healthcare should be able to hear the assurance "We're in it together."


Puri Pediatric Medical Group, Inc. is located at 2243 Mowry Ave., Suite F in Fremont. To learn more visit www.puripeds.com or call (510) 797-7766. Office hours are Monday through Friday, 9 a.m.-5 p.m.

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