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July 6, 2004 > League of Women Voters to Invites all Candidates Running for Office to Utilize 2004 Candidate Information Booklet Program

League of Women Voters to Invites all Candidates Running for Office to Utilize 2004 Candidate Information Booklet Program

by Reshma Yunus

The League of Women Voters of Fremont, Newark and Union City (LWVFNUC), a nonpartisan civic organization that encourages the informed and active participation of citizens in government, announced today that it is preparing the 2004 Candidate Information Booklet program. The League is extending an open invitation to all candidates running for local offices in Fremont in the November election to participate in this Candidate Information Booklet. This is the third edition of what has been a highly successful program in past elections where candidates for local elections have leveraged a cost-effective method for getting their message out to as many as 32,000 households, composed of 55,000 most likely voters.

Many prospective candidates cannot afford the thousands of dollars required for direct mailers to get their message to the voters, and the League's non-partisan, cooperative campaign effort is a powerful medium for each candidate to get his or her message to all active and likely voters. According to past campaigners, a direct mailing could cost as much as $39,000; however, the League's Campaign Information Booklet will cost no more than $2,000 per candidate, stated Marilyn Singer, Project Chair.

Each candidate is allowed to design and submit two 8 1/2" x 11" facing pages, text and/or pictures. The collected pages will be assembled into a book and will appear in the same order as the offices and candidates are listed on the official ballot. All participating candidates will share the costs of the mailer equally and the more candidates who participate, the lower the costs per individual campaign, saving thousands of dollars in the process.

Ms. Singer, Project Chair said, "It is expensive to run a campaign. For example, candidates running for City council could end up spending as much as $100,000. We are attempting to level the playing field so that qualified candidates who are considering running for office will have a more affordable means of getting their message across to the voting public."

"This is a tremendous opportunity for each candidate to present his/her qualifications, values, goals and priorities to the voters in the "one-stop information" guide for the voters," said a former participant in a previous edition of the Candidate Information Booklet. "We had great participation in the past and all agreed it was a great value for the candidates."

Guy Emanuele, Fremont Unified School District Board Member and also a former participant, stated, "I utilized this service in my last election in 2002 and so we ended up spending less than $10,000. Other candidates in past years have had to spend as much as $39,000 just to compete in the School Board elections. I was very pleased with the LWVFNUC Campaign Information Booklet and I would recommend it to anyone running for office."

When the filing date closes, all candidates will be notified of this year's program and requirements. Those candidates who are interested in participating should return the postcard included in the mailing. The program requires a certain minimum number of participants to make it cost effective so get involved early. Help your Fremont voters get the information needed to make educated voting decisions by participating in the League of
Women Voters' 2004 Candidate Information Booklet.

To review an example of the 2002 Candidate Information Booklet, visit the Fremont Main Library 2nd floor reference desk and ask for the "Temporary File, 2002 Candidate Information Book". For additional information please contact Marilyn Singer at or call 510-657-1969.

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