Tri-Cities Voice Newspaper - What's Happening - Fremont, Union City, Newark California

October 11, 2005 > Pirates invade Fremont

Pirates invade Fremont

by Pushpa Warrier

This weekend, our local community will be besieged by seafaring scallywags at the
Pirate Invasion where pirates will take over the new SeaWolf Trading Company store and hold it hostage for a two-day event. Piratical festivities - tattooing (temporary), sea shanty singing and mingling with the locals will highlight of the event.

SeaWolf Trading Company is a pirate-themed retail store providing customers an amusement park atmosphere. Joined by Tales of the Seven Seas, a Bay Area group of pirate "re-enactors," the event will kick off Halloween celebrations. Everyone is invited to take part in the festivities, take pictures with pirates, learn about pirate history and hear songs from bygone days. Come in costume if you like and join in with the whole scurvy crew. A pirate encampment, complete with tents, pirate treasure and a cannon or two will entertain visitors along with a few special surprises added in for fun.

SeaWolf Trading Company opened its doors last month to provide its customers with a new type of shopping experience. Clothing, jewelry, collectables, toys and party goods with pirate flair are designed to capture the dreamer inside - those adventurous souls who long to sail on the high seas, plundering on the Spanish Main.

The idea of opening a pirate-theme store was that of owner Donald Hatcher's wife, Yolanda. She imagined that it would be fun to have a place where people could shop and experience the ambience of an amusement park without actually traveling to one. "It's fun to watch the kids getting excited and even greater fun to see adults enjoy as the kid in them comes out," says Don at the broad spectrum of people flocking his store.

Don was ready for a change and wanted an opportunity to become more involved with the community, something he did not get during his 12 years of managing another type of business. He wanted to reach out to the people with something they wanted. Don loves the personal one-on-one interaction with his customers. Within a month of opening, he has begun to see his dream realized as people walk in to his store with a lot of hope, expectations and sheer excitement to see the "pirate stuff"- each a unique work of art, filled with imagination.

The free-spirited ambiance endears his store to teenagers who love the T-shirts with skulls and other pirate themes. Kids love the Mexican pi–atas that echo the pirate theme with parrots, treasure chests, mermaids and pirate teddy bears. For collectors, there are pirate weapons for sale. The "Pirate Vices Area" has a variety of drink and barware, wine glasses and goblets, decks of cards and gambling accessories. The store also features handmade silver jewelry, crafted by artisans who make pirate-style jewelry, ships and skulls, earrings, rings, necklaces, charms and figurines. Everything in the store has Don's personal touch. Creative displays made with traditional materials like wood and ship's rope, create an atmosphere of a real Caribbean pirates den. In the rear of the store, visitors can plunder booty from a treasure-filled cave, where a waterfall plunges from the ceiling and golden coins glisten in pools of water.

The store also carries a variety of trendy clothing, sure to appeal to teens and plans to stock modern unique clothing found in fashionable boutiques.

Taking time to find just the right item for his store, Don travels widely to seaports, towns and amusement parks around California and the West Coast hunting for the treasures that adorn his store. He observes the type of merchandise people are buying and if an item catches his fancy, he does extensive research on it and carefully selects his vendors. "What's a pirate without treasure," he said.

Another part of Don and Yolanda's life is participating in the Tales of the Seven Seas, a local group of pirate and tall ship history enthusiasts, started by Claire Britton-Warren. A versatile personality, Claire is a prolific writer and teacher at Silicon Valley College and organizer of pirate events such as an annual Carnival Parade in San Francisco, the St. Patrick's Day Parade in Dublin and the Christmas Parade of Lights in San Jose.

Bringing practical flair to corporate parties, fairs and festivals, they enjoy volunteer work, reenactments, promotional events, private parties, fundraisers and museum events. Recently the group worked with the Make a Wish Foundation to help a young man realize his dream of being a pirate.

The Pirates are bonded by a common love of history, especially between the 17th and 19th centuries when the world was so big and filled with the spirit of adventure. This diverse group of artisans, musicians and professionals get together and can realize pirate fantasies. This band of brigands sails regularly with the tall ship Royaliste on the San Francisco Bay and some of the members serve as the ship's regular crew.

For more information call Don Hatcher at (510) 494-0533 or email Don at

So ya come seek'n adventure an salty ol' Pyrates...ehh?
Well ya come to the proper place!

Pirate Invasion Weekend
Saturday, October 15, 10 a.m. to 6 p.m.
Sunday, October 16, 10 a.m. to 4 p.m.

SeaWolf Trading Company Put Logo Here
36551 Fremont Blvd., Fremont
(510) 494-0533

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