April 13, 2004 > Go Figure

Joanne Thompson was intrigued by the wave of women's "circuit" fitness sites opening throughout the area. She visited one of the new facilities and fell in love with the idea. A 30 year veteran of the alarm industry, Joanne knew about making sure customers were well treated .and understood that everyone has their own comfort zone. Each of the new women's fitness facilities developed its own character and Joanne believed she could provide a unique location that would attract a loyal clientele. Her place would be friendly and comfortable with a distinct personality that mirrored her desires and catered to special requests from friends and clients.

After investigating the possibility of opening a franchise, Joanne decided to explore an alternative. She looked for proper equipment, instruction on its use and associated materials necessary for an aerobics and strength training circuit fitness facility, then opened as an independent. Joanne found that many customers are adverse to long contracts and may not use the facilities continuously due to vacations and other commitments. While Go Figure offers a full set of circuit equipment and some extra fitness tools such as a treadmill, payments are strictly month-to-month, with electronic funds transfer offered as an option, not a requirement. Rather than asking for substantial annual or multi-year contracts, people are free to come and go as they like. She says that when you come to Go Figure, it is because "you are enjoying yourself." When clients leave on extended vacations, there is no fee associated with the time of their absence.

Go Figure responds to its clientele. Joanne says that many times she would forget to bring water when going to other facilities and would be asked to purchase a bottle of water. As a result of this experience, Go Figure provides water at no charge. Also, acting on requests of Go Figure clients, a small refrigerator is available to keep drinks or snacks cold when visiting. Requests for coffee and tea were greeted with a beverage bar. Unique co-ed sessions at 5:30 a.m. and after 6 p.m. on Tuesday, Wednesday and Thursday allow men to use the facility too. Joanne says visiting Go Figure is like "going to your friend's house and doing something while you chat. It is very social." Joanne says the she loves her business. "I love visiting with people, sharing and laughing. This is a place where people can come, have a good time and get fit."

The Centerville Business Association is proud to promote Go Figure as its business of the month. Stop by and visit with Joanne to find out how comfortable you can be while losing extra pounds and toning your body.

Go Figure
37482 Fremont Blvd., Suite G ; Fremont
(510) 793-7266